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Our mission is to make climate action a natural part of doing business. We fund trees and kelp across the UK, Africa, Brazil, and Canada. Every tree and every kelp bed is blockchain-verified, independently tracked, and tied to a real project in a real place to create lasting value for you and your businesses.
And we do it with UK Veterans at the heart of what we do. Through our partnerships with the Standing Tall Foundation and HighGround, every purchase through Carma directly supports Veterans on their resettlement journey.
Carma was founded in 2022 by Royal Navy veteran Jim Holland and tech entrepreneur Iain Gurney, with a clear mission: to make a real impact on the planet while supporting Veterans on their resettlement journey. It is at the core of who we are.
Milkwood Care Limited — Mar 2025: West Berkshire
Every Carma purchase funds verified restoration in a real place. Here is where we plant, and why it matters.
United Kingdom
The UK has just 13% woodland cover, compared to an average of 37% across Europe. That means less natural carbon storage, fewer wildlife habitats, and limited access to green spaces for people.
We plant native broadleaf trees on DEFRA-funded community forest sites. Your support helps absorb carbon, reduce flooding, boost biodiversity, and create greener, healthier spaces for local communities.
Kenya, Tanzania and beyond
Across coastal regions, mangrove forests are disappearing fast. Rapid urban growth, overharvesting, and poor land management have left many of these vital ecosystems damaged or destroyed.
We restore mangrove estuaries rich in biodiversity. These forests act as natural storm barriers, create fishing grounds, and open up fair income streams for communities who rely on them.
Brazil
Coastal mangrove forests in Brazil have been impacted by deforestation through illegal tree removal, charcoal production, and the lingering impact of past salt extraction.
This project restores vital ecosystems by planting mangroves, among the most carbon-rich forests on the planet. It supports local fishers and creates jobs in communities with limited economic opportunities.
British Columbia, Canada
Kelp forests are disappearing fast. Over 40% have declined globally in the last 50 years due to climate change, overfishing, and pollution.
In British Columbia, we restore underwater forests vital for marine life, coastal fisheries, and indigenous communities. Restoring kelp protects biodiversity, supports local livelihoods, and stores carbon in our oceans.
Measurable impact you can point to in reports, on your site, and in the field.
GPS-tagged and blockchain-verified trees and kelp, traceable from the moment they are funded
Carma Impact Dashboard, every customer gets a live, shareable dashboard of their impact
B Corp certified, independently assessed against the highest social and environmental standards
Transparent revenue model, 3% gross revenues to Standing Tall Foundation, £400 per 1,000 trees to HighGround
Carma Planting Days are not only for businesses, they are also a vital part of how Carma supports UK Veterans.
Carma Tree Planting days provide veterans with a structured, purposeful outdoor activity during one of the most challenging transitions of their lives. Working alongside corporate teams and individuals, veterans help plant and maintain trees at verified UK sites.
Veteran support and social impact are what set Carma apart from every other tree planting platform.
The Standing Tall Foundation (STF) is a UK-based charity dedicated to improving the mental and physical wellbeing of individuals from all walks of life, including veterans. 3% of all Carma gross revenues are committed to the STF.
HighGround is a UK charity helping service leavers, veterans and reservists find new purpose through careers in the land-based sector. For every 1,000 trees funded through Carma, £400 goes directly to HighGround Rural Weeks courses. 93% of course attendees feel more prepared for employment after their course.
1,000 trees funded in the UK
£400 to HighGround
Carma is held to high environmental and social standards. Here is the proof.
Independently assessed against the highest social and environmental standards.
Every tree and kelp bed tracked from funding to the ground.
Credits from curated project developers can retire onto Verified Carbon Standard registries.
Credits from curated project developers can retire onto Gold Standard registries.
Carma projects align to relevant UN SDGs.
Over 500 businesses are already funding trees and kelp with Carma.
09:00. Eling Estate, Newbury. 15 enthusiastic Octopus Energy employees gathered on frosty ground to face a task like no other.
Payment company GoCardless is committed to change the future and has worked with Carma.
Please select a date and time, provide your information, and confirm your time slot. The Carma Impact team will contact you at your chosen time to discuss your requirements.
Please complete our short form to arrange a 15-minute discovery call during which we will discuss your climate action goals and present tailored solutions for your business.
