Carma makes social and environmental impact simple and affordable.

Our story

How Carma came about

With a  desire to make a tangible difference in the world. Iain Gurney, moved by the alarming rate of climate change and the prevalence of greenwashing, decided to leverage his technical expertise to address this global issue. As a family man, the urgency to leave the world better than he found it resonated deeply with him.

Alongside him, Jim Holland, a veteran with a profound care for both people and the planet. Jim's realisation that he could significantly contribute to the pathway of veterans’ resettlement through Carma was the beginning of his journey.

Together, their combined passions and beliefs brought Carma to life - a company rooted in the principles of genuine environmental change and human well-being, dedicated to creating a sustainable future for all.

Trusted & delivering impact for...

A year of achievements by  numbers

Carma has achieved remarkable milestones in its journey towards sustainability and environmental stewardship. The company proudly won the 2023 Soldering On Award for best start up, recognising its outstanding contribution and commitment to social and environmental impact. In its endeavour to create a lasting legacy, Carma became a certified B Corporation, demonstrating its dedication to meeting the highest standards of social and environmental performance, public transparency, and legal accountability.

Countries planted in
Year on year growth
Our values

Values drive actions, which  generate impact

The Carma values ensure that every decision, action and policy allows you to create social and environmental impact.

Do The Right Thing

Every decision at Carma is driven by ensuring the most social and environmental impact is made.

Line drawing of a lightbulb

Be Passionate

We want the people we work with and who work here to be passionate about creating long lasting impact.

Line drawing of earth with a smily face on it

Be Authentic

Turn up, be yourself, thrive and contribute to making the world a better place for future generations.

Our team

The people behind Carma

Meet our dedicated Carma team, who are not just passionate about creating a sustainable future, but also deeply committed to supporting you every step of the way.

Jim Holland

Helping veterans and reducing CO2 at the same time is a calling for me. I’ve had the best life, 13 years in the Royal Navy was just the start, I’ve since worked for Vodafone and Sky. Now it’s time to make a difference.

Iain Gurney

I started Carma because I love technology and care a lot about the environment. When I'm not working, I'm usually spending time with my family, riding boards, or climbing. I also coach young people in my area through my charity.

Nicky Unsworth

An experienced NED working with businesses to support growth, leadership development and transition. As a former CEO she now uses her experience to mentor and consult businesses.

Mickey Rooney
Non Exec

As a Veteran in the built environment, I've witnessed the slow progress on social value and climate action. Working at Carma allows me to tuck my kids in at night and say with a clear conscience I am trying to do something to make their world better.

Mark Ludlam
Non Exec

As an entrepreneur and solicitor Mark brings a wealth of experience to Carma. He is also a Trustee for music charity 'Omnimusic' working to make music inclusive and that everyone has the opportunity to play.

Kevin McCombie
Sales & Partnerships Manager

I'm responsible for all things sales here at Carma which includes getting out on tree planting days which are great! Outside of my day to day I like to keep active or be outdoors and most Saturdays you'll find me on a rugby pitch.

Natasha Quinlan

I began working at Carma because I have a passion for using blogs and social posts to help people understand climate change and how they can help. In my spare time I enjoy going to the gym and spending time with friends.

Greg Morris

A long-time web-developer, I joined Carma looking for a new challenge. I headed up development of the new Impact Dashboard project. I spend my free time developing video games and being with my family - whether it's hiking, tabletop games or just watching a movie.

Taylor Burrows

I'm Taylor and I help develop and maintain the apps that power tree planting. At home I like to learn about business, and go on Discord with my friends.

Join the team

Our team is growing fast and we’re always looking for smart people.

Company News

News from Carma

Read about our latest company news, achievements and more!

Carma Celebrates Winning the 2023 Soldiering On Awards

Learn about how Carma won ‘Business Start-Up Award’ and their links to the armed forces community.

Carma is proud to be B-Corp Certified

We are thrilled to announce Carmas B-Crop Certification, read more to discover our score and what it will mean for Carma as a business.

How GoCardless planted 5000 trees in one day and dug deeply into its sustainability strategy with Carma – an ESG case study

How GoCardless planted 5000 trees in one day

Payment company GoCardless is committed to change the future and has worked with Carma to plant 5000 native trees as part of engaging employees around sustainability.