Case Study

Carma’s Annual Impact Report 2024: Making Greater Strides Together


We're thrilled to share our latest annual impact report! Despite economic challenges, Carma has made significant progress in our mission to enable good carbon behavior with simple, trusted solutions.

Carma’s Annual Impact Report 2024: Making Greater Strides Together

Read the Full Report Here

Welcome to Carma’s latest annual impact report! Reflecting on our achievements over the past economically difficult year fills me with immense pride and optimism for the future. At Carma, we are more committed than ever to building a business that not only thrives but also contributes significantly to a better world. 

Our vision is to  enable good carbon behaviour with simple, trusted solutions

Empowering Change through Collective Action

At Carma, we firmly believe that collective action is the cornerstone of creating lasting change. This year, we have seen the power of coming together to make a real difference. Our efforts are driven by the passion and dedication of our team, partners, and supporters like you. As you read through our report, we hope you feel inspired to join us in our mission to make a positive impact on the planet and our communities.

Highlights of Our Journey

Building a Stronger Team

One of the most rewarding aspects of this year has been the expansion of our team. We welcomed three new board members, including one veteran and a chairwoman. These talented and experienced individuals bring fresh perspectives and skills that are vital to our mission.

We have also forged many valuable partnerships and seen our brand become increasingly recognised as a force for good. This year, we launched a new product, "Blue Carbon," featuring kelp, and significantly updated our "Green Tech" to make it even easier for businesses and consumers to visualise and provide verified proof of their social and environmental impact.

Thank you for taking the time to read our report, and for your ongoing support. 

Together, we can create a better world for ourselves and future generations.

 Key Headlines

  • We worked with 365  businesses - providing tree planting days, tree commerce and tree planting subscriptions.
  • We worked with 169 consumers  - providing  tree planting subscriptions  Carma.
  • We have continued to improve our BCorp  score
  • We restored 300 hectares of land and wildlife habitat  
  • We generated  £297,524.17   revenue.
  • 300000 trees planted in the UK and overseas.
  • 80402  tons of carbon dioxide to be absorbed from the atmosphere
  • 300 workdays created, providing employment for veterans and impoverished communities.

Read our Full Report here!

By Iain Gurney

Co-Founder of Carma

Read the Report Here

Download Full Report

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